KOREASCHOLAR

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

ALWAYS TRUST IN YOUR FRIENDS? CROSS-CULTURAL EFFECTS OF REVIEW SOURCE AND INCENTIVES ON TRUSTWORTHINESS AND PURCHASE INTENTION

Dionysius Ang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1331-1335

LEARNING-ORIENTATION AND TRUSTWORTHINESS: TWO KEY COMPONENTS OF CORPORATE IMAGE IN THE ASIAN RETAIL CONTEXT

Fanny F. Y. CHAN, Sunny H. F. CHAN, Felix TANG

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.788