KOREASCHOLAR

AN INVESTIGATION OF TWITTER MULTIMODAL EWOM CONTENT APPROACHES: IMPACTING PRODUCT SELECTION AND AVOIDANCE IN SAUDI ARABIA

Mohammed Alhumaid, David Bednall, Bradley Wilson

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.816

A TEXT ANALYTICS APPROACH TO CONSUMERS’ SENTIMENTS ABOUT THE METAVERSE: EVIDENCE FROM TWITTER

Eonyou Shin, Chreston Miller

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.313

A COMPUTATIONAL APPROACH TO CRYPTOCURRENCY MARKETING ON TWITTER

Tae Hyun Baek, Kwan Yi

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.50

SOCIAL TIES AND USER CONTRIBUTION: EVIDENCE FROM TWITTER

Hui-Ming Deanna Wang, Yinxing Li, Hui Yang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1470-1471

MINING LINKS BETWEEN TRAVEL MOTIVATIONS AND MENTAL REPRESENTATION OF DESTINATIONS FROM TWITTER POSTINGS

Daniel Hardt, Fumiko Kano Glückstad

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1025-1029

OWNED MEDIA IN TWITTER OF MULTINATIONAL FIRMS: TO CENTRALIZE OR TO DECENTRALIZE?

Nora Lado, Manuel Ceballos, Angel Garcia-Crespo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1161-1162

USER ENGAGEMENT IN FESTIVALS’ VIRTUAL BRAND COMMUNITIES: SÓNAR FESTIVAL TWITTER AND FACEBOOK

Lluís Garay, Soledad Morales

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.410

#PRAY FOR PARIS WITH CELEBRITIES: THE SOCIAL ROLE OF INFLUENTIALS IN A TWITTER NETWORK

Miyoung Chong, HJ Maria Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1688-1689