KOREASCHOLAR

AN INVESTIGATION OF THE EFFECTS OF CAST’S FACIAL SIMILARITY ON U.S. MOVIES’ BOX-OFFICE PERFORMANCE IN EAST ASIA

Verdiana Giannetti, Jieke Chen, Xingjie Wei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.375

BICULTURAL BRAND PERSONALITY MODEL: A CASE OF JAPAN AND THE U.S.

Satoko Suzuki, Satoshi Akutsu, Mayomi Haga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.174

CONSUMER DESIRE FOR FAST FASHION: AN ILLUSTRATION FROM U.S. COLLEGE STUDENTS

Nayeon Yoo, Hye-Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.298-303