KOREASCHOLAR

SECOND-HAND LUXURY MARKET. USA AND ITALY: A CROSS-CULTURAL COMPARISON

Tiziano Vescovi, Carlotta Berlin

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1068

DOES CULTURE AFFECT THE ADOPTION OF RADICALLY NEW PRODUCTS? COMPARISON STUDY OF SOUTH KOREA AND USA

Sangwon Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.315

POSING FOR SUCCESS IN USA AND ISRAEL: A COMPARISON OF PORTRAITS USED TO ATTRACT EMPLOYERS IN PROFESSIONAL SOCIAL NETWORKING SERVICES

Iris Vilnai-Yavetz, Sigal Tifferet, Yarden Zloufe, Yair Fishbein

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1363-1374

A CONTENT ANALYSIS OF USA FOOD AND BEVERAGE ADVERTISEMENTS ON CHILDREN’S TELEVISION: FOCUS ON HEALTH PROMOTION AND OTHER PERSUATION TECHNIQUES

Kanae Suzuki, Michelle R. Nelson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.233-229

CROSS NATIONAL RE-INVESTIGATION OF CONSUMER INVOLVEMENT FOR CORPORATE AND PRODUCT ADS: EVIDENCE FROM FRANCE, PAKISTAN AND USA

Rohail Ashraf, Noël Albert, Dwight Merunka

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.281