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EXPLORING INFLUENTIAL FACTORS ON CONSUMERS’ ACCEPTANCE OF HEALTH MONITORING TECHNOLOGY IN APPAREL: INSIGHTS FROM THE UTAUT MODEL

Sisi Tang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1018

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A LONGITUDINAL APPROACH TO UTAUT MODEL FOR CONSUMER ACCEPTANCE OF QR CODE VIRTUAL STORE

Eun Young Kim, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1632-1634

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