KOREASCHOLAR

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

Minjin Rheu, Eunsin Joo, Jing Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.353-359

Uncanny Valley Effect on Attachment and Perceived Interactivity of AI Speakers

Juran Kim, Seungmook Kang, Joonheui Bae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1346