KOREASCHOLAR

EFFECTS OF COLOR TOWARDS UNDERWEAR CHOICE BASED ON ELECTROENCEPHALOGRAPHY (EEG)

Fitri Aprilianty, Mustika Sufiati Purwanegara, Suprijanto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.676-688

DESIGN STRATEGIES IN A TRANSITIONAL ECONOMY: THE CASE OF CHINESE UNDERWEAR ENTERPRISE AIMER GROUP, LTD.

Hong Yu, Ping Zhao, Jingjing Xia

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1635-1637

USING NEURAL RESPONSE (EEG) AND CONJOINT ANALYSIS TO UNDERSTAND THE EFFECT OF UNDERWEAR’S PRODUCT CUES ON CONSUMER CHOICE

Fitri Aprilianty, Mustika Sufiati Purwanegara

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1539-1547