KOREASCHOLAR

THE DUAL PATHWAYS OF SELF-ESTEEM IN PARASOCIAL RELATIONSHIPS: NEED FOR UNIQUENESS AND UNSATISFIED BELONGING

Jianing Yu, Akinori Ono

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.869

THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY

Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.779-784

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Jungkeun Kim, Daniel Chaein Lee, Jaehoon Lee, Jihoon Jhang, Jooyoung Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.660

ROLLING OUT THEGREEN CARPET: EXPRESSING UNIQUENESS THROUGH ECO-FRIENDLY CLOTHING SELECTION

Kirsten Cowan, Tammy Kinley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1585-1586