KOREASCHOLAR

ENVISIONING DIGITAL AND SMART TRANSFORMATION IN TOURISM-RELATED SMEs THROUGH A LATENT CLASS SEGMENTATION. A PERSPECTIVE FROM EUROPE AND THE UNITED STATES

Estrella Díaz, Rocío Carranza, Carlos Sánchez-Camacho, Águeda Esteban, David Martín-Consuegra

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.116

A COMPARATIVE STUDY OF ENVIRONMENTAL ATTITUDES AND ECO-FRIENDLY CONSUMER BEHAVIORS OF CONSUMERS IN KOREA AND THE UNITED STATES

Junyong Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1615-1616

EFFORT INVESTMENT IN PERSUASIVENESS: A COMPARATIVE STUDY OF ENVIRONMENTAL ADVERTISING IN THE UNITED STATES AND KOREA

Sukki Yoon, Yeonshin Kim, Tae Hyun Baek

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1131

THE IMPACT OF CULTURE AND KNOWLEDGE ON CONSUMER GREEN BUILDING ATTRIBUTE PREFERENCES: THE CASE OF SOUTH KOREA VS THE UNITED STATES

Sharmin Attaran, Bilge Gokhan Celik, Xia Li

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.180-187