KOREASCHOLAR

THE EFFECT OF UPCYCLING PRODUCT’S PAST IDENTITY ON PURCHASE INTENTION: THE MEDIATING ROLE OF NOSTALGIA, UNIQUENESS AND CREATIVITY

Thanh Hien Dao, Muhammad Waqas Khan, Jong-kuk Shin, Min-kyung Moon

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.779-784

HOW LUXURY UPCYCLING ENHANCES BRAND ATTITUDE THROUGH THE CREATOR’S ESSENCE

Soonjong Kim, Yuri Seo, Saira Khan, Benjamin G. Voyer

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.511

DIFFUSING SUSTAINABLE FASHION: HOW TO MOTIVATE THE PURCHASE OF UPCYCLED BIOFASHION

Huizhuo Zhou, Antonio K.W. Lau

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1086-1087

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206