KOREASCHOLAR

A TAM ANALYSIS ON THE USEFULNESS OF A MOBILE APP AS A PRACTICAL SALES TEACHING PEDAGOGY

Marius Wait

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1200-1214

HOW SOCIAL PRESENCE AND TELEPRESENCE INFLUENCE PURCHASE INTENTION IN LIVE STREAMING COMMERCE: THE MEDIATING ROLES OF PERCEIVED ENJOYMENT AND USEFULNESS

Eunsin Joo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.910

RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.94