USER-GENERATED REVIEWS IN PET-FRIENDLY HOTELS: A MACHINE LEARNING APPROACH TO TRAVELERS' PREFERENCES
Jia Heng Li, Tae Hyun Baek
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.270-274
UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT
Seongsoo Jang, Jaihak Chung, Vithala R. Rao
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945