KOREASCHOLAR

VIP MICRO-INFLUENCERS: CREATOR ECONOMY IN LUXURY BUSINESS

Jaeseok Lee, Colin Campbell, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.435

SOCIAL COMPARISON AND VIP MARKETING IN THE LUXURY INDUSTRY

Eunju Ko, Wonbae Pang, Rino Kim, Sue Ryung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.597

CHANEL INVITES YOU BACKSTAGE! PHOTO NARRATIVE AND VIP EMOTIONS IN LUXURY BRANDS’ SOCIAL MEDIA COMMUNICATION

Heejin Lim, Michelle Childs, Leslie Cuevas, Jewon Lyu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.454

WHEN MY VIP STATUS FALTERS: CUSTOMER PURCHASE RESPONSE TO CHANGES IN THEIR VIP STATUS AND THE ACCOMPANYING PREFERENTIAL TREATMENT

Donghoon Kim, Luri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1430-1434