KOREASCHOLAR

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)

Monica Mendini, Paula C. Peter, Daina Matise Schubiger, Salvatore Maione

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.559

ENHANCING THE ACCEPTABILITY OF VR PRODUCTS THROUGH MACHINE LEARNING: AMAZON'S HELPFUL REVIEW ACCEPTABILITY PREDICTION MODEL

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.404-406

OVERCOMING COMPATIBILITY BARRIERS IN SPORTS VR FOR GAMER INTERACTIVITY, CHARACTER IDENTIFICATION, AND ENJOYMENT

Jun-Phil Uhm, Hyun-Woo Lee, Heetae Cho

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1469-1471

USING A MARKETING VR STIMULATION TO ENHANCE STUDENT ENGAGEMENT, SELF-EFFICACY AND PERFORMANCE

Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1427

INFLUENCES OF VR EXPERIENCE ON PURCHASE INTENTION

Juran Kim, Seungmook Kang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.215

CONSUMER PERCEPTIONS OF THE VIRTUALLY-EXTENDED SERVICE ENCOUNTER

S. Paluch, M. Joerling

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1557