KOREASCHOLAR

SCALE DEVELOPMENT AND VALIDATION OF CONSUMER ENGAGEMENT WITH TECHNOLOGY

Eric Shiu, Dian Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1032

MEASURING AUTHENTICITY IN CSR COMMUNICATION: DEVELOPMENT AND VALIDATION OF A SCALE

Maria Knöpfle, Manfred Schwaiger

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.822-827

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

CROSS-NATIONAL VALIDATION OF A NOVEL MEASURE OF IMPLICIT ETHICAL CONSUMERISM

Brandon Reich, Hong Yuan, Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.741-742

NEGATIVE ACTOR ENGAGEMENT IN STUDENT LEARNING SYSTEM: CONCEPTUALISATION, SCALE DEVELOPMENT AND VALIDATION

Loic Pengtao Li, Biljana Juric, Roderick Brodie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.794

CONSUMER ARROGANCE: A CROSS-CULTURAL VALIDATION IN TURKEY AND ROMANIA

Betul Balikcioglu, Muzeyyen Arslan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.460

SELF-COUNTRY CONNECTION: DEVELOPMENT AND VALIDATION OF A SCALE

Sergio Garrido Moraes, Vivian Iara Strehlau, Júlio César Bastos de Figueiredo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.175

A CROSS VALIDATION OF CONSUMER-BASED BRAND EQUITY (CBBE) SCALES IN FASHION RETAIL INDUSTRY

Sertaç Çifci, Yüksel Ekinci, Georgina Whyatt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1459-1468