KOREASCHOLAR

INCLUSION OF SMALLHOLDER FARMERS IN COFFEE VALUE CHAIN FOR GLOBAL MARKET: INSIGHTS FROM GLOBAL PLAYERS

Mustika Sufiati Purwanegara, Nurrani Kusumawati, Nita Garnida, Reinaldy Agung Pramudhita, Anak Agung Ngurah Tata Pinandhika

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.281-285

ORGANIC CULTIVATION AS THE WAY FORWARD TO DEVELOP VALUE CHAIN AND MARKET LINKAGES FOR SMALL TEA GROWERS: EVIDENCE FROM INDIA

Nabajyoti Deka, Kharagpur

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.78-79

THE PERCEIVED VALUE OF THE LUXURY WATCH: UNDERSTANDING CONSUMER INSIGHT USING THE MEANS END CHAIN APPROACH

Pakamon Puttipinyo, Phallapa Petison

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.482-487

CONSTRUCTING CONFIGURATIONAL INDICATORS FOR CREATING INDUSTRIAL TOURISM VALUE: A TOURISM-VALUE-CHAIN APPLICATION

Fei-Hsin Huang, Yi-Jin Ye, Li-Hua Hsin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.62

THE BRAND VALUE CHAIN OF ONLINE INSURANCE BROKERS: TAM AND PERCEIVED VALUE APPROACH

Rachata Rungtrakulchai, Maneerat Kor-Udom

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1392-1404

VALUES BASED BUSINESS ETHICS ALONG THE ENTIRE VALUE CHAIN- A DEMONSTRATION OF THE DEFINITION OF MARKETING

Vinay Sharma, Anita Sengar, Rajat Agrawal, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1169-1180