KOREASCHOLAR

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

MODEL OF GREEN PURCHASE INTENTION AND GREEN PURCHASE BEHAVIOR BY EXTENDING TPB FRAMEWORK WITH EFFECT OF HOFSTEDE’S CULTURAL VALUES IN GREEN FOOD PRODUCTS

Samriti Mahajan, Justin Paul, Daria Plotkina

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.990

PERCEPTION OF BIDIRECTIONAL DISTRIBUTION SUPPLY CHAIN: ENVIRONMENTAL, WELL-BEING, QUALITY, AND COMMUNITY VALUES

Garim Lee, Hye-Young Kim, Kathryn Draeger, Karen Donohue, Greg Schweser, Ren Olive

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.56-57

EXAMINING CONSUMER VALUES AND SENTIMENTS ABOUT GREEN HOTELS: A CROSS-CULTURAL MIXED-METHODS ANALYSIS OF USER GENERATED CONTENT

Vaibhav Shwetangbhai Diwanji, Jaejin Lee, Juliann Cortese, Kyeongwon Kwon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.48-49

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1283-1284

CONSUMER BEHAVIOR AND THE TYPE OF RETAILER: AFFECTING FACTORS AND TYPE CLASSIFICATIONS - FOCUSING ON CONSUMPTION VALUES -

Junji Miyamoto

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1080-1084

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.28-32

VALUES DRIVING CONSUMERS TO PURCHASE ETHNIC APPAREL: THE CASE OF HANFU

Zahra Pourabedin, Feng Qilin, Vahid Biglari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1283

CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS

Kevin Kam Fung So, Haemoon Oh, Somang Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.722

FOOD GIFT-GIVING BEHAVIOR IN CHINESE CULTURAL: THEORY OF CONSUMPTION VALUES

Lin Lin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.577

THE ROLE OF CULTURAL VALUES IN GREEN PURCHASING BEHAVIOUR: EMPIRICAL EVIDENCE FROM CHINESE CONSUMERS

Siyu Gong, Guanghua Sheng, Fang Xie

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.571

ENDING BOWLING ALONE: CO-CREATING VALUES AND BUILDING SOCIAL CAPITAL VIA CUSTOMER ENGAGEMENT IN SOCIAL MEDIA

Tingting Zhang, Po-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.116

THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1328-1330

VALUES BASED BUSINESS ETHICS ALONG THE ENTIRE VALUE CHAIN- A DEMONSTRATION OF THE DEFINITION OF MARKETING

Vinay Sharma, Anita Sengar, Rajat Agrawal, Kumkum Bharti

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1169-1180

A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.742-744

A STUDY ON THE SHOPPING VALUES, ATTITUDES AND BEHAVIORAL INTENTIONS OF CHINESE CONSUMERS TOWARD CROSS-BORDER SHOPPING

Shina Kim, Wei Jiang, Eunha Chun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.337-338

THE RESEARCH OF THE INFLUENCE OF ENVIRONMENTAL VALUES ON THE GREEN CONSUMER BEHAVIOR

Qiaolian Cheng, Kexin Liu,, Ruijin Zhang, Guofeng Li, Jingjing Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.6

GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Nurfareena Zahari, Fang Liu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.769-770

THE CORE ELEMENTS OF STORY: INTRODUCING THEORIES AND METHODS OF NARRATOLOGY AND LINGUISTIC FOR THE CONCEPT OF STORYTELLING IN MARKETING AND MANAGEMENT ON THE EXAMPLE OF CREATING VALUES

Klaus-Peter Wiedmann, Jan C. L. König

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.768