KOREASCHOLAR

EFFECTS OF TEXTUAL, IMAGE, AND VIDEO CONTENT ON SATISFYING CONSUMER NEEDS IN DESTINATION MARKETING: A DEEP LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.571

THE IMPACT OF CONTENT SOURCE IN SHORT-VIDEO MARKETING: AI DISCLOSURE AND CONSUMER TOLERANCE EFFECTS

Jialin (Snow) Wu, Chen Zheng

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.472-477

AN AUTOMATIC VIDEO ANALYTICS APPROACH TO EXAMINE THE EFFECTS OF VIDEO CONTENT FEATURES ON AUDIENCE ENGAGEMENT

Jingjie Zhu, Mingming Cheng, Ying Wang, Jie Tan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.217

MOBILE VIDEO ADVERTISING OF HIGH-END COSMETIC BRANDS: THE ROLES OF AD CONTENT, MODEL AND TARGETING

Yeolim Yoon, Jikyung Jeanne Kim, Jeonghye Choi, Sanghyeak Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.441

ANALYZING THE ART OF CREATIVE STORYTELLING IN BRANDED CONTENT DIGITAL VIDEO ADVERTISING

Park Beede, Donghee Shin

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.138-143