KOREASCHOLAR

THE DIGITAL SHIFT IN SPORT BROADCASTING: DO INFLUENCERS HELP OR HURT KBO VIEWERSHIP?

Hansol Kim, Kihan Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.531

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLILNE STREAMINING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022

Jongho Kim, Hansol Kim, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.954

A COMPARATIVE STUDY ON ESPORTS CONTENT VIEWERSHIP IMPACT FACTORS: FOCUSING ON THE NUMBER OF LIVE STREAMING USERS AND HIGHLIGHT VIEWS OF LEAGUE OF LEGENDS LCS, LEC, AND LCK

Jongho Kim, Joungeun Park, Kihan Kim, Kyubin Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.952-953