KOREASCHOLAR

THE DIFFERENT EFFECT OF PHYSICAL AND VIRTUAL SOCIAL ROBOT ON USE BEHAVIOR

Joonheui Bae, Erin Cho, Minjung Cho, Sung Hun Kevin Bae, Mark Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1095

FASHION SHOPPING IN THE DIGITAL AGE: COMPARING TRADITIONAL ONLINE STORES AND VIRTUAL FASHION EXPERIENCES

Ziva Chapweteka, Caryn Bridgen, Nkosivile Madinga, Nqobile Bundwini

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1085

INFORMATION SEARCH AUTONOMY: VIRTUAL REALITY'S IMPACT ON BIDDING BEHAVIOR IN PROPERTY AUCTIONS

Shenyang Jiang, Wenchang Zhang, Che-Wei Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1043

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1035

HOW VIRTUAL HUMAN-GENERATED CONTENT WORKS FOR LUXURY PRODUCT PROMOTION

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1029

TECHNOLOGY-ENHANCED VIRTUAL LUXURY: EXPLORING CONSUMER RESPONSES OF AI-DESIGNED LUXURY PRODUCTS

Xiaofei Bai, Hao Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1027

REDUCING CONSUMER REGRET IN VIRTUAL REALITY SHOPPING: THE IMPACT OF ENJOYMENT AND AI VS. HUMAN RECOMMENDATIONS

Sumin Kim, Hongwei He, Nan Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1014

CONGRUENCE IN THE DIGITAL WORLD: INVESTIGATING VIRTUAL INFLUENCER-BRAND-CUSTOMER DYNAMICS IN LUXURY ENDORSEMENTS

Xi Luo, Yangfan Cao, Jun-Hwa Cheah, Jennifer Yee-Shan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1010

VIRTUAL GREENFLUENCERS: THE ROLES OF ANTHROPOMORPHISM AND NARRATIVES IN ENCOURAGING PRO-ENVIRONMENTAL BEHAVIORAL INTENTION

Dandan Liu, Jiemin Looi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.852

VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY

Viya Zhang, Sheau Fen Yap

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.850

BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.804

NAVIGATING TRANSPARENCY IN VIRTUAL AI HUMANS: INSIGHTS FROM THE LUXURY HOSPITALITY SECTOR

Tilen Pigac, Ada Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.705-709

CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN

Tunmin (Catherine) Jai, Yu Ju (Rubie) Kao, Shan-Ying Shih

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.680

IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.612

WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS

Fanjue Liu, Xiaobei Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.611

DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS

Eunjin (Anna) Kim, Hye Min Kim, Donggyu Kim, Joo-Wha Hong, Jiemin Looi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.609

HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs

Jiacheng Zhao, Jing Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.589

VASTNESS IN VIRTUAL TOURS: A MULTISENSORY APPROACH TO HEAL

Yining Zhang, Zeya He, Laurie Wu, Danfeng Hu, Dong Wang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.565-566

THE POWER OF TWO: HOW SOCIAL PRESENCE, PERCEIVED CLOSENESS, AND GENDER CONGRUENCE SHAPE VIRTUAL INFLUENCER COLLABORATIONS

Fanjue Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.541

BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS

Yu Ju (Rubie) Kao, Tunmin (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.540