KOREASCHOLAR

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Kimberly Nix, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1611

IMMERSIVE VIRTUAL ENVIRONMENT TECHNOLOGY (IVET) IN MARKETING: SHAPING CONSUMER BRAND EXPERIENCE

Jiyoung Kim, Sejin Ha, Hwai-Ping Cheng, Jihye Ellie Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.918-919

IMPACT OF BRAND EXPERIENCE ON CUSTOMER ASSETS IN VIRTUAL COMMUNITY ENVIRONMENT: VALUE CO-CREATION PERSPECTIVE

Xiaolei Yu, Kyunghoon Kim, Tony C Garrett, Chunlin Yuan, Shuman Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.413

THE EXPLORATION OF THE RELATIONSHIP AMONG BRAND EXPERIENCE, CONSUMER SATISFACTION AND BRAND LOYALTY- WITH VIRTUAL EXPERIENCE AND THE VIRTUAL COMMUNITY AS THE INTERVENING VARIABLES

Chan Hsiao, Yi-Hsuan Lee, Yu-Chih Chen

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.417