KOREASCHOLAR

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1035

VIRTUAL INFLUENCERS AS CATALYSTS FOR PRO-SOCIAL MOVEMENT: A NETNOGRAPHIC STUDY

Viya Zhang, Sheau Fen Yap

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.850

BEYOND THE HUMAN TOUCH: CONSUMER RESPONSES TO VIRTUAL INFLUENCERS ENDORSING GREEN FASHION AND MULTIPLE BRANDS

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung, Dongwon Choi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.804

WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS

Fanjue Liu, Xiaobei Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.611

DO VIRTUAL INFLUENCERS REALLY PERSUADE? A META-ANALYSIS OF THEIR EFFECTIVENESS

Eunjin (Anna) Kim, Hye Min Kim, Donggyu Kim, Joo-Wha Hong, Jiemin Looi

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.609

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS

Athena Wei Chee Chong, Tiong Ying Ying, Isaac Cheah, Yap Ching Seng, Joseph Sia Kee Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.217

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.14

CAN VIRTUAL INFLUENCERS BECOME AN INSPIRATION FOR PERFORMANCE SPORTSWEAR BRANDS?

Jomar Duchain, Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.883-884

THE FACTORS THAT AFFECT THE PERSUASIVENESS OF VIRTUAL INFLUENCERS

Dinara Davlembayeva, Simos Chari, Savvas Papagiannidis

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.663

UNCOVERING THE ROLE OF VIRTUAL INFLUENCERS AS CSR MESSENGERS: A COMPUTATIONAL STUDY OF NARRATIVES AND SOCIAL MEDIA REACTIONS

Jeongwon Yang, Ploypin Chuenterawong, Krittaphat Pugdeethosapol

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.360-365

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

Minjin Rheu, Eunsin Joo, Jing Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.353-359

VIRTUAL INFLUENCERS ARE MORE AUTHENTIC THAN HUMAN INFLUENCERS? THE EFFECT OF INFLUENCER TYPES AND MUTIPLE ENDORSEMENTS ON CONSUMER RESPONSE TO INFLUENCER MARKETING

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.245

I DON'T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING

Hsin-Hsuan Meg Lee, Lorena Blasco-Arcas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.207