KOREASCHOLAR

IMMERSIVE RETAIL: EXPLORING THE IMPACT OF VIRTUAL REALITY ON THE SHOPPING EXPERIENCE

Shan-Ying Shih, Chieh-Ju Lee, Tun-Min (Catherine) Jai

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.177

IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES

Enrique Bigne, Patricio Maturana

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.716-735

NEW EXPERIENCE OF VIRTUAL REALITY SHOPPING: MEDIATING EFFECT OF TIME DISTORTION

Sang-Lin Han, Myoung-A An

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.327-330

UNDERLYING FACTORS OF VIRTUAL REALITY SHOPPING AND MODERATING EFFECTS OF TIME DISTORTION: EXTENSION OF THE VIRTUAL LIMINOID THEORY

Sang-Lin Han, Myoung-a An, Jerry J. Han, Jiyoung Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.271-273