KOREASCHOLAR

EFFECTS OF VIRTUAL HUMAN ON TOURISM MARKETING IN DIGITAL TOURISM CONTEXT

Huimin Xu, Juran Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1101

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1035

VIRTUAL GATEWAYS TO THE SPACE: UNVEILING SPACE TOURISM PERCEPTIONS THROUGH VIRTUAL REALITY’S ROLE

Sinhee Han, Ho-Young Lee, Hyo-Dan Cho, Hakseung Shin, Young-Ki Lee, Myung Ja Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.260-264

HOW DOES VIRTUAL TOURISM ENVIRONMENT INFLUENCE PURCHASE INTENTION? THE ROLE OF MENTAL IMAGERY AND AFFECTIVE FORECASTING

Zahra Fouladgar, Kai-Yu Wang, Abdul R. Ashraf, Narongsak Thongpapanl

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.343

CUSTOMER ENGAGEMENT IN VIRTUAL TOURISM COMMUNITIES: MEDIATING CUSTOMER IDENTIFICATION AND PURCHASING BEHAVIORS

Xiaoyun Han, Lianlian Hua, Lin Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.407