CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN
Tunmin (Catherine) Jai, Yu Ju (Rubie) Kao, Shan-Ying Shih
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.680
BRIDGING VIRTUAL AND REAL: TELEPRESENCE, SELF-CONGRUITY, AND THE PROMISE OF DIGITAL TWINS
Yu Ju (Rubie) Kao, Tunmin (Catherine) Jai
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.540