KOREASCHOLAR

REVISITING THE SUPERIORITY OF HUMAN INFLUENCERS OVER VIRTUAL INFLUENCERS: THE ROLE OF PRODUCT FRAMING AND INFLUENCER AGENCY ON CONSUMER TRUST

Billy Sung, Athena Wei Chee Chong, Joanna Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.14

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS

Athena Wei Chee Chong, Tiong Ying Ying, Isaac Cheah, Yap Ching Seng, Joseph Sia Kee Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.217

THE IMPACT OF VIRTIAL INFLUENCER ADVERTISING ON CONSUMERS’ PARA-SOCIAL INTERACTIONS AND PURCHASE INTENTIONS; THE MEDIATION ROLE OF SOCIAL CUES AND PSYCHOLOGICAL DISTANCE

Huei-Ting Tsai, Pin-Yi Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.25

VIRTUAL INFLUENCERS ARE MORE AUTHENTIC THAN HUMAN INFLUENCERS? THE EFFECT OF INFLUENCER TYPES AND MUTIPLE ENDORSEMENTS ON CONSUMER RESPONSE TO INFLUENCER MARKETING

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.245

VIRTUAL INFLUENCER MARKETING: AN EXAMINATION OF THE ANTECEDENTS AND CONSEQUENCES OF ANTHROPOMORPHISM

Zhan Wang, Wootae Chun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.60-63

I DON'T ENVY YOU: EXPLORING THE EFFECTS OF HUMAN VS. VIRTUAL SOCIAL MEDIA INFLUENCERS ON CONSUMER WELL-BEING

Hsin-Hsuan Meg Lee, Lorena Blasco-Arcas

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.207