KOREASCHOLAR

EXPLORING THE EFFECT OF INTERACTIVITY ON CONSUMER RESPONSES IN VIRTUAL REALITY: THE ROLE OF MENTAL IMAGERY

Jung-Hwan Kim, Minjeong Kim, Minjung Park, Jungmin Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1010-1014

PROMOTING WILLINGNESS TO EAT (WTE) INSECT-BASED FOOD IN THE WESTERN WORLD THROUGH VIRTUAL REALITY (VR)

Monica Mendini, Paula C. Peter, Daina Matise Schubiger, Salvatore Maione

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.559

THE EFFECT OF VIRTUAL REALITY AND CONSUMER EXPERIENCE IN THE VIRTUAL FASHION SPACE

Hyojo Jung, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.425

PROMOTING PERCEIVED GREEN BRAND TRUSTWORTHINESS THROUGH VIRTUAL REALITY: A CONCEPTUAL FRAMEWORK

Costanza Dasmi, Anna Marrucci, Faheem Uddin Syed, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.234-238

DO CONSUMERS MAKE IMPULSIVE OR REFLECTIVE PURCHASE DECISIONS DURING IMMERSIVE METAVERSE SHOPPING?

Tomi Tonteri, Jani Holopainen, Heli Hallikainen, Tommi Laukkanen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.183-187

THE ROLE OF VIRTUAL REALITY AND ARTIFICIAL INTELLIGENCE IN MARKETING RELATIONSHIP COMMUNICATIONS

Mó nica Ferreira, Sandra Maria Correia Loureiro, Hé lia Pereira

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.981-983

MEASURING EMOTIONAL RESPONSES TOWARD VIRTUAL REALITY GAMES: A PSYCHOPHYSIOLOGICAL STUDY

Billy Sung, Stuart Bender

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.843

EXPLORING THE FACTORS THAT LEAD THE ADOPTION OF VIRTUAL REALITY TECHNOLOGIES AMONG FOOTBALL FANS

Daniela Langaro, Pedro Oliveira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.841-842

IMPACT OF VIRTUAL REALITY ON SHOPPING EXPERIENCE WITH TRAVEL PACKAGES

Enrique Bigne, Patricio Maturana

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.716-735

NEW EXPERIENCE OF VIRTUAL REALITY SHOPPING: MEDIATING EFFECT OF TIME DISTORTION

Sang-Lin Han, Myoung-A An

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.327-330

COMPETITION OR COLLABORATION: CROSS-PLATFORM ADVERTISING WITH VIRTUAL REALITY

Sung Yoon Ri, Dae Ryun Chang, Hosun Lee, Jungwoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.245-248

VIRTUAL REALITY AND FASHION CULTURE CONSUMPTION: AMBIVALENT EXPERIENCES OF VIRTUAL FASHION SHOWS

Jaesuk Jung, Jihye Yu, Yuri Seo, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

ESCAPING THE SERVICESCAPE INTO A VIRTUAL REALITY – CREATING CUSTOMER VALUE THROUGH TELEPRESENCE

Daniel Zimmermann, Eva-Cosmea Fuhrmann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1469-1470

UNDERLYING FACTORS OF VIRTUAL REALITY SHOPPING AND MODERATING EFFECTS OF TIME DISTORTION: EXTENSION OF THE VIRTUAL LIMINOID THEORY

Sang-Lin Han, Myoung-a An, Jerry J. Han, Jiyoung Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.271-273

HERE AND THERE – BRIDGING THE PSYCHOLOGICAL DISTANCE BETWEEN SERVICE PROVIDER AND CUSTOMER THROUGH VIRTUAL REALITY

Daniel Zimmermann

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.216-217