KOREASCHOLAR

DOES CROWDEDNESS MATTER IN A VIRTUAL WORLD? THE INFLUENCE OF CROWDEDNESS ON CONSUMER EMOTIONAL AND BEHAVIORAL RESPONSES IN A VIRTUAL APPAREL STORE

Ziyou Jiang, Ryan Fernandez, Jewon Lyu, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.918-922

FACTORS INFLUENCING CONSUMER SHOPPING ENJOYMENT AND PURCHASE INTENTION IN METAVERSE VIRTUAL STORES

Chunlin Yuan, Yajing Yin, Shuman Wang, Hakil Moon, Kyunghoon Kim, Yang Liu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.316

A LONGITUDINAL APPROACH TO UTAUT MODEL FOR CONSUMER ACCEPTANCE OF QR CODE VIRTUAL STORE

Eun Young Kim, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1632-1634