KOREASCHOLAR

GENERATIVE AI IN ADVERTISING: THE EFFECT OF AI DISCLOSURE AND CULTURAL DISTANCE ON DESTINATION VISIT INTENTION

Jingya Huang, Bing Han, Hua Fan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1100

DIGITAL FASHION WEEKS AND DESTINATION VISIT INTENTION

Minjung Cho, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.259

USING ELECTROENCEPHALOGRAM (EEG) TO UNDERSTAND THE EFFECT OF EMOTIONS ON SUSTAINABLE TOURISM VISIT INTENTION

Mustika Sufiati Purwanegara, Fitri Aprilianty, Nila Armelia Windasari

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.521-527

THE ‘INSTA’ EFFECT ON THE INTENTION TO VISIT A DESTINATION: A CASE FOR CONSPICUOUS CONSUMPTION?

Ana Maria Soares, Beatriz Casais, Cristina Calvo-Porral

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.172

THE ROLE OF VALUES ON TOURIST’S BEHAVIORAL INTENTION TO VISIT CULTURAL PROPERTY SITES: CULTURAL PROPERTY VALUES AND CONSUMPTION VALUES

Wooyang Kim, Hyun-Sang An, Quing-Lin Li

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1283-1284

THE IMPACT OF TOURISM DESTINATION IMAGE AND TOURISTS’ SELF-CONCEPT CONGRUITY ON INTENTION TO VISIT

Qi Yao, Dan Zhang, Guoqun Fu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.573

WHAT DETERMINES ANIME PILGRIMS’ VISIT INTENTION AND DESTINATION LOYALTY?

Akinori Ono, Ryosuke Shimizu, Sumiaki Kawamura, Yasuto Nishimori, Yuki Oguro, Sari Yamamoto

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.651