WHAT MAKES A LOGO PREMIUM? HOW BRAND LOGO KERNING AFFECTS PREMIUM BRAND EVALUATION
Yunxuan Sun, Youkai (Kyle) Xiao, Dickson Tok, Xing-Yu (Marcos) Chu, Yunhui Huang
Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.512
AN EXPLORATORY INVESTIGATION OF THE STRATEGIC USE OF VISUAL SOCIAL MEDIA PLATFORMS BY UK FASHION BRANDS FOR MARKETING COMMUNICATION
Karinna Nobbs, Matteo Montecchi, Hannah Kontu, Kat Duffy
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1472