KOREASCHOLAR

HOW PERCEIVED FEATURES OF VOICE ASSISTANT DEVICES ENHANCE CUSTOMER EXPERIENCES AND OUTCOMES: FOCUSING ON THE ROLES OF ARTIFICIALITY AND INTELLIGENCE

Minseong Kim, Jihye Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.686-687

AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL

Brian T Hart, Graham Ferguson, Saadia Shabnam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.213-219