KOREASCHOLAR

HOW SHORT-FORM VIDEOS INFLUENCE CUSTOMERS’ INTENTION TOWARD FASHION PURCHASE AND E-WOM: CONTENT MATTERS!

Jiyeong Park, Eunju Ko

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.979

UNDERSTANDING ONLINE SHOPPING WELL-BEING AND WOM: THE ROLE OF MOTIVATIONS AND EMOTIONS

Sandra Miranda, Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.653-654

THE EFFECT OF NFT MARKETING ACTIVITIES ON E-WOM REGARDING LUXURY BRANDS

Minjung Cho, Eunju Ko, Charles R. Taylor

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.515

DOES INSTAGRAM USAGE IMPROVE CONSUMER EFFICIENCY AND DISSEMINATION OF WOM?

Tsen-Ju Lin, Ming-Yi Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.486

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

HOW DO DIGITAL SHOPPING MISTAKES LEAD TO WOM?

Hkawn San, Jeeyeon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.132-133

EXAMINING THE DETERMINANT OF INFORMATION ACCEPTANCE : E-WOM ON YOUTUBE MOBILE APPS

Nurrani Kusumawati, Mustika Sufiati Purwanegara, Ayu Indriani Martawilaga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1538-1534

POSITIVE AND NEGATIVE E-WOM INFLUENCE ON CONSUMER ETHNOCENTRISM

Yang Sun, Hector Gonzalez-Jimenez, Shenghui Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.904-905

WHY DO WE LIKE COMMENTING AND SHARING IN SOCIAL MEDIA? AN ONLINE APPROCH OF LUXURY BRAND COMMUNICATION

Xiaoming Lu, Mizan Rahman

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.282-286

PERCEIVED VALUE OF SUSTAINABLE FASHION PRODUCTS AND WILLINGNESS TO DIFFUSE POSITIVE E-WOM INFORMATION

Hyun Min Kong, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1621-1622

HOW CONSUMER’S REVIEW ON BEAUTY MOBILE APPLICATION AFFECTS PERCEIVED INFORMATION AUTHENTICITY, BRAND ATTITUDE, PURCHASE INTENTION AND ELECTRONICWORD-OF-MOUTH (E-WOM)

Haemin Seok, Minjee Chung, Eunha Chun, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1612-1613

WHY DO NEGATIVE E-WOM MESSAGES SOMETIMES POSITIVELY INFLUENCE CONSUMER ATTITUDE?

Mai Kikumori, Akinori Ono

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1101

DYNAMIC EFFECTS OF SOCIAL INFLUENCE AND E-WOM ON CUSTOMER EQUITY

Honglei Liu, Kyung Hoon Kim, Sang Jin Kim, Huanzhang Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1099-1100

RESEARCH ON THE RELATIONSHIP AMONG E-WOM, CONSUMER ETHNOCENTRISM, BRAND EQUITY AND PURCHASE INTENTION

Yang Sun, Shenghui Wang, Xianfang Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1097-1098

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1094-1096

THE DIFFERENTIAL EFFECTS OF WOM COMMUNICATION AGAINST MASS COMMUNICATION ON INDIVIDUAL CONSUMER PREFERENCE AND CONSUMER HETEROGENEITY

Jaihak Chung, Youngchan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.956

MAGIC WORDS OF WOM IN PROMOTING AGRICULTURE PRODUCT

Yosini Deliana

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.841-847

A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)

ChunLin Yuan, Kyung Hoon Kim, XiaoLei Yu, Jenny Ma

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.567-572

EXPLORING SOCIO-CULTURAL DETERMINANTS OF E-WOM: AN EMPIRICAL EVIDENCE FROM KOREAN WAVE PHENOMENON

Sung-Joon Yoon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.361-364

ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES

Min-Sook Park, Jong-Kuk Shin, Yong Ju

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.248-250