KOREASCHOLAR

DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS

Elissar Toufaily, Saeedeh Rezaee Vessal

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.607-608

WEB3 MARKETING ANALYTICS: MEASURING AND MANAGING CUSTOMER ENGAGEMENT VALUE USING BLOCKCHAIN DATA

Ashley Stevens Chenn, David Lyu, Chenhao Wang, Erin Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.275-276

IN WEB3 WE TRUST: REDEFINING CUSTOMER LOYALTY AND DRIVING GROWTH IN TOURISM BOOKING PLATFORMS

Yifan Fan, Boyu Lin, Yufei Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.163