KOREASCHOLAR

MARKETING TO CHINESE MILLENNIALS: WEIBO AS A MARKETING TOOL FOR LUXURY BRANDS

Rosy Boardman, Marta Blazquez Cano, Shaoqianqian Deng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.441-442

THE EFFECTIVENESS OF GLOBAL BRANDS SOCIAL MEDIA COMMUNICATION IN CHINA: EVIDENCE FROM WEIBO

Ke Chen, Yi Xie, Luping Zhu, Zhuzhu Xu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.417-421

EFFECTS OF BEAUTY VLOGGERS’ EWOM AND SPONSORED ADVERTISING – THE CASE OF SINA WEIBO

Claudia E. Henninger, Marta Blazquez-Cano, Weifang Ding

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.137