KOREASCHOLAR

CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.641-644

BLOCKCHAIN-VISUALIZED SUSTAINABILITY IN TOURISM SOUVENIRS: IMPACT ON WILLINGNESS TO PAY THROUGH AUTHENTICITY PERCEPTION AND WARM GLOW

Jingxian Liu, Fei Hao, Adil Masud Aman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.381

THE EFFECT OF SERVICE INNOVATION ON PERCEIVED SERVICE LUXURIOUSNESS AND WILLINGNESS TO PAY MORE

Sungkyu Lee, Jong-Ho Lee, Tony Garrett

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.867

DETERMINANTS OF WILLINGNESS TO PAY FOR TRADITIONAL BUNDLES

Shivan Sanjay Patel, Shivendra Kumar Pandey, Dheeraj Sharma, Rama Shankar Yadav

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.595

SHOULD ONLINE SHOPS WEAR ETHICAL LABELS? EXPLORING THE IMPACT OF ETHICAL SIGNALS ON CONSUMERS’ WILLINGNESS TO PAY AND PURCHASING INTENTION ON THE INTERNET

Delphine Colin, Fabian Schrempf

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.512