KOREASCHOLAR

THE EFFECT OF YOUTUBE VIDEO CLIPS ON WATHCING OTT : THE MODERATING ROLE OF GENRE AND GENERATION

Nayeon Kim, Taehyung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1031

PERCEIVED ATTRACTIVENESS, EXPERTISE, AND ENTERTAINMENT EXPERIENCE OF ACCENTS IN YOUTUBE VIDEO ADVERTISEMENTS: A UNIVERSAL-DIVERSE ORIENTATION APPROACH

Emi Moriuchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1504-1505

THE STUDY OF CONSUMER ATTITUDES BY YOUTUBE INFLUENCER CHARACTERISTICS

Eunju Ko, Jihye Yu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1048

LIFESTYLE YOUTUBE INFLUENCERS: CURATORS OF LIFESTYLE BRANDING

Elaina Aquino, Kiseol Yang, Lynn Brandon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1046-1047

THE EFFECT OF SUSTAINABLE FASHION CONTENT ON ATTITUDE TOWARD SUSTAINABLE FASHION, PURCHASE INTENTION, AND EMOTIONAL WELL-BEING

Jihye Yu, Hojae Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1486

EXAMINING THE DETERMINANT OF INFORMATION ACCEPTANCE : E-WOM ON YOUTUBE MOBILE APPS

Nurrani Kusumawati, Mustika Sufiati Purwanegara, Ayu Indriani Martawilaga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1538-1534

DO PEOPLE PURCHASE WHAT THEY VIEWED FROM YOUTUBE? THE INFLUENCE OF USER GENERATED CONTENT ON PURCHASE INTENTION

Cen Wang, Juliann Cortese

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.114