PERCEIVED ATTRACTIVENESS, EXPERTISE, AND ENTERTAINMENT EXPERIENCE OF ACCENTS IN YOUTUBE VIDEO ADVERTISEMENTS: A UNIVERSAL-DIVERSE ORIENTATION APPROACH
Emi Moriuchi
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1504-1505
THE DIRECT, INDIRECT, AND CONDITIONAL EFFECTS OF A FOREIGN EMPLOYEE’S ACCENT ON CUSTOMER PARTICIPATION IN SERVICES
David Bourdin, Christina Sichtmann
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.473-484