KOREASCHOLAR

INTEGRATING AI ETHICAL-MORAL STANDARDS: AI TYPES AND THE ROLE OF THE CONSTRUAL LEVEL OF ACCEPTANCE

Dan Jin, Heejin Lim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.565-570

THE EFFECT OF SCRIPT CHANGE ON CONSUMERS’ ACCEPTANCE OF AUTOMATED FRONTLINE SERVICE ENCOUNTERS

Nguyen Phuong Bao Chau

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.546-550

IMPORTANCE OF HEDONIC MOTIVATIONS AND TRUSTS IN FOOD TECHNOLOGY ACCEPTANCE

Inhaeng Jung, Amit Sharma

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.544-545

FEAR OF MISSING OUT (FOMO) AMONG SOCIAL MEDIA USERS: DRIVERS FOR GRATIFICATION, POPULARITY, AND ACCEPTANCE

Akanksha Mishra, Neeraj Pandey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.539-543

EXPLORING CONSUMER ACCEPTANCE OF FOOD CONTAINING MARINE RESIDUAL RAW MATERIALS: MOTIVATIONS AND BARRIERS

Natalia Maehle, Sewuese S. Okubanjo, Eva Falch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.279

TRENTS OF APPLYING SELF-SERVIE TECHNOLOGIES (SSTs) TO SMART HOTELS IN CHINA: AN EMPIRICAL STUDY OF EXTENDED TECHNOLOGY ACCEPTANCE MODEL

Botian Lei, Fu-Mei Chuang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1620

PRIVATE OR PROVIDED? CONSUMER ACCEPTANCE OF DIFFERENT TYPES OF IN-STORE MOBILE SELF-SCANNING TECHNOLOGY

Stefanie Sohn, Barbara Seegebarth

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1507-1521

INVESTIGATING THE IMPACT OF INTRINSIC AND EXTRINSIC PERCEIVED BENEFITS ON MESSAGE ACCEPTANCE: THE MEDIATING ROLE OF HELP-SEEKING ATTITUDES

Svetlana De Vos, Roberta Crouch, Pascale Quester, Jasmina Ilicic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1255

THE WORLD CAFÈ AS INNOVATIVE APPROACH TO DETECT NEW VARIABLES THAT AFFECT CONSUMER ACCEPTANCE TOWARDS SELF-DRIVING CARS

Abea Sippel

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.603-607

AGED CONSUMERS’ ACCEPTANCE OF THE PERSONAL VOICE ASSISTANT TECHNOLOGY: TECHNOLOGY ACCEPTANCE MODEL

Brian T Hart, Graham Ferguson, Saadia Shabnam

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.213-219

QUALITY ACCEPTANCE AND SATISFACTION WITH INTERNET LECTURE SERVICES: A COMPARATIVE ANALYSIS AMONG DIFFERENT GENERATIONS

Kim Dae-yun, Heeju Chae, Kyunghoon Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1626-1627

THE ROLES OF AMBIVALENCE AND PERCEIVED BARRIERS IN CONSUMERS’ ACCEPTANCE OF PERSONALIZED NUTRITION SERVICES

Machiel J. Reinders, Emily Bouwman, Jos van den Puttelaar, Muriel C. D. Verain

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1584

EXAMINING THE DETERMINANT OF INFORMATION ACCEPTANCE : E-WOM ON YOUTUBE MOBILE APPS

Nurrani Kusumawati, Mustika Sufiati Purwanegara, Ayu Indriani Martawilaga

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1538-1534

DIGITAL READINESS INFLUENCE ON MOBILE ADVERTISING ACCEPTANCE AMONG YOUNG MILLENNIALS

Reza Ashari Nasution, Dwine Fatimah Azzahra, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1536-1537

THE INFLUENCE OF PERCEIVED UTILITY, CONTEXTUAL RELEVANCE AND LIFESTYLE ON THE ACCEPTANCE OF MOBILE ADVERTISING

Reza Ashari Nasution, Aghniadi, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1534-1535

FACTORS INFLUENCING THE ACCEPTANCE OF SMART HOME APPLICATIONS

Marco Hubert, Markus Blut, Christian Brock, Ruby Wenjiao Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.67

ROLE OF INDIVIDUAL FACTORS TOWARD INDONESIAN CONSUMERS’ ACCEPTANCE ON ORGANIC FOOD

Nita Garnida, Mustika Sufiati Purwanegara

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.446-460

THE INFLUENCE OF INFORMATION SOURCE CHARACTERISTICS OF SNS ON ONLINE CSR eWOM ACCEPTANCE AND ATTITUDES TO THE COMPANY

Hyijae Song, Ha Youn Kim, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.365-370

A LONGITUDINAL APPROACH TO UTAUT MODEL FOR CONSUMER ACCEPTANCE OF QR CODE VIRTUAL STORE

Eun Young Kim, Yeo Jin Jung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1632-1634

ADVANCING SOCIAL ACCEPTANCE TOWARDS BIOFUEL ADOPTION IN AIR TRANSPORT INDUSTRY WITH A SOCIO-TECHNICAL PERSPECTIVE

Joosung Lee, Yohan Kim

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1213-1224