KOREASCHOLAR

THE PERCEPTION OF ACTIVE LISTENING PRACTICE ON SOCIAL NETWORKS

Lídia Silveira Pina, Sandra Maria Correia Loureiro, Paulo Rita, Paulo Rita, Eduardo Moraes Sarmento, Ricardo G. Bilro, João Guerreiro

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1098-1106

RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS

Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.261-264

AN EMPIRICAL EXAMINATION OF THE ECOLOGICAL AND COGNITIVE ACTIVE COMMUTING FRAMEWORK: A SOCIAL MARKETING FORMATIVE RESEARCH STUDY

Bo Pang, Sharyn Rundle-Thiele, Krzysztof Kubacki

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.108

CUSTOMER'S ACTIVE PARTICIPATION IN SERVICE AND ITS IMPACT ON PERCEPTIONS OF OWN PERFORMANCE

Sooyun Kim, Geebum Park, Sunmee Choi

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1121-1122