KOREASCHOLAR

A SYSTEMATIC ANALYSIS OF THE EFFECTS OF MOBILE PHONE APPLICATIONS ON PHYSICAL ACTIVITY

Masoumeh Hosseinpour, Ralf Terlutter, Holger Roschk

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1483-1484

INVESTIGATING INDIVIDUAL PREFERENCES AND BRAIN ACTIVITY IN A WINE TASTING EXPERIENCE: A NEUROMARKETING APPROACH

Letizia Alvino, Rob H. J. van der Lubbe, Efthymios Constantinides

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.559-564

ANALYSIS OF SNS ACTIVITY AS LEISURE CONSUMPTION - FOCUSED ON THE SNS MARKET ACTIVITY OF WOMEN CONSUMERS OF THE TWENTIES TO THIRTIES

Heejin Park, Sunguk Choi, Heeju Chae

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.431-432

EVALUATING THE ROLE OF CHARACTERS IN BRAND PLACEMENTS ON WORD OF MOUTH ACTIVITY

Anvita Kumar, George Balabanis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.889-893