KOREASCHOLAR

WHEN AI INFLUENCERS AS AD ENDORSERS: THE INTERACTIVE EFFECTS OF PRODUCT CATEGORIES AND AD APPEALS ON AD ATTITUDE

Yushi Song, Hao Wu, Guoxin Li

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.344-348

THE EFFECTS OF INFLUENCERS ON AD EFFECTIVENESS: MODERATING ROLE OF MESSAGE APPEAL AND BRAND AWARENESS

Haiyun Zhu, Yung Kyun Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.135-137

SEXUAL AD APPEALS IN SOCIAL MEDIA: EFFECTS AND INFLUENCES OF CULTURAL DIFFERENCE AND SEXUAL SELF-SCHEMA

Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.43

THE EFFECT OF TYPEFACE ON AD EFFECTS CONSIDERING PSYCHOLOGICAL PERCEPTION AND PERCEIVED COMMUNICATOR’S POWER

Soojin Kim, Yoojung Kim, A-Reum Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1046-1051