KOREASCHOLAR

THE CHANGES IN CONSUMERS’ SPENDING BEHAVIOR DUE TO THE DIGITALIZATION OF PAYMENT METHODS: THE MODERATING ROLE OF ADOPTION

Hyung Gyoun Byun, Wooju Kim, Jeonghan Hong

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.572-576

OLDER ADULTS’ ADOPTION BEHAVIOR OF MOBILE HEALTH (MHEALTH) APPS: INTEGRATING TECHNOLOGY READINESS WITH PROTECTION MOTIVATION THEORY

Doyeon Won, Weisheng Chiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.407

MEASURING WEARABLE TECHNOLOGY ADOPTION BEHAVIOR: THE MEDIATING EFFECT OF FASHION OPINION LEADERSHIP

Yukyung Lee, Minjung Park, Subin Im

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1102-1103