KOREASCHOLAR

INTRINSIC VALUES REFLECTED IN LUXURY FASHION ADVERTISING: AN EXPLORATORY STUDY

Antigone G. Kyrousi, Athina Y. Zotou, Eirini Koronaki, Anastasios Panopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1069

EGOISTIC AND ALTRUISTIC CLAIMS IN GREEN APPAREL ADVERTISING

Tae-Im Han, Haesun Park-Poaps

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1017-1018

ADVERTISING IN THE METAVERSE

Yao Yao

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.885

MEASURING ADVERTISING CREATIVITY: A TRANSFER LEARNING APPROACH

Hyunsang Son, Young Eun Park

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.861

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860

CREEPY BUT RELEVANT: AN EXPLORATION OF THE EFFECTS OF SYNCED ADVERTISING

Hsin-Hsuan Meg Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.858

“FITTING IN” YET “STANDING OUT”: A MOTIVATIONAL PERSPECTIVE ON THE RELATION BETWEEN MATERIALISM AND ADOLESCENTS’ ATTITUDES TOWARD ADVERTISING

Hua Ariel Li, Monica Grosso, Tingting Mo, Agnes Nairn

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.851-852

EXAMINING THE ROLE OF CONSUMERS’ VALUE ORIENTATIONS ON THEIR ATTITUDE TOWARDS ASSERTIVE GREEN ADVERTISING: A REACTANCE-BASED APPROACH

Thomas Freudenreich, Elfriede Penz

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.810-814

EEG NEUROSCIENCE IN THE NARRATIVE TRANSPORTATION PROCESS: DIGITAL HUMAN AND HUMAN ADVERTISING

Eunyoung (Christine) Sung, Anja Couperus, Marc Koppert, Dai-In Danny Han, Yung Kyun Choi, Brian Gillespie

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.767-768

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

HOW GAME ADVERTISING INFLUENCES THE BRAND EQUITY OF LUXURY BRANDS

Mariana Rodrigues, Maria Inês Romero, Sandra Maria Correia Loureiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.705-710

AI GENERATED ADVERTISING: THE INFLUENCE OF DISCLOSURE AND EMOTION APPEALS ON CONSUMER BEHAVIORS

Duo Du, Jiao Ge, Zhuoqiong Chen, Xiaoning Liang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.627

COUNTRY OF ORIGIN (COO) AS A DETERMINANT OF ADVERTISING CREDIBILITY

Carmen Lopez, George Balabanis, Nikoletta Theofania Siamagka

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.528

THE UNINTENDED DESIRABILITY OF POSITIVE EXPECTANCY VIOLATIONS IN METAVERSE ADVERTISING

Sun Joo Ahn, Jooyoung Kim, Jaemin Kim, Jongwha Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.440-442

THE ROLE OF INFLUENCER-BRAND-URS IMAGE CONGRUENCES ON INSTAGRAM ADVERTISING: CELEBRITY VS. NON-CELEBRITY INFLUENCERS COMPARISON

Jinhee Han, Jewon Lyu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.393-398

COOKIES NOTICE: AN INVESTIGATION INTO TRANSPARENCY AWARENESS IN ONLINE BEHAVIORAL ADVERTISING

Sangwook Lee, Y. Greg Song, Won-Ki Moon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.370

THE IMPACT OF COVID-19 ON ONLINE SEARCH ADVERTISING MARKET

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.368

THE LOCALIZATION EFFECT OF ONLINE ADVERTISING: AN EVIDENCE FROM THE MOVIE MARKET

Youseok Lee, Jongdae Kim, Junhee Seok

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.119

THE “BACKFIRE” EFFECTS OF LUXURY ADVERTISING ON MOBILE SHORT-FORM VIDEO APPS: THE MODERATING ROLE OF SELF-DEPRECATING ONLINE REVIEWS

Ruping Liu, Hao Zhang, Xiaojing Wang, Gongming Duan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.54

ADOPTING AUGMENTED REALITY TECHNOLOGY FOR ADVERTISING: A PROPOSED MODEL

Dr Syarifah Nurleyana Wafa, Dr Julie Bilby, Dr Lukas Parker

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.51-52