KOREASCHOLAR

WHAT DRIVES MICRO-INFLUENCERS ADVERTISING EFFECTIVENESS ON LIVE STREAMING? THE PERSPECTIVE OF TRUST TRANSFER AND PARA-SOCIAL INTERACTION

Bo Lu, Guoxin Li, Yufeng He, Ruijin Zhang, Min Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.249

INVESTIGATING INFLUENCERS’ POSTS ON INSTAGRAM: IMPACT OF INFLUENCER EXPERTISE, POST LIKE NUMBER AND CONTENT RICHNESS ON ADVERTISING EFFECTIVENESS

Yanni Ping, Lei Song

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.183-187

HOW TO USE AROUSAL STIMULI TO ENHANCE EFFECTIVENESS OF DIFFERENT PRE-ROLL ADVERTISING FORMATS

Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1166-1167

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

Zhiying Jiang, Chong Guan, Meilin.Zhang, Ivo. L. de Haaij

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.737-742

NEUROMARKETING AND THE EFFECTIVENESS OF PUBLIC HEALTH ADVERTISING

Joanne M Harris, Joseph Ciorciari, John Gountas

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.565-566

THE RELATIVE EFFECTIVENESS OF SUPERIORITY AND PARITY CLAIMS IN COMPARATIVE ADVERTISING: CONSTRUAL LEVEL THEORY PERSPECTIVE

Chia-Yi Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.234

THE INFLUENCE OF WEATHER ON THE EFFECTIVENESS OF MULTIPLE ADVERTISING CHANNELS

Felix Rafael Maria Weißmüller, Lisa Stoll

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.68

MAKING ADVERTISEMENT MESSAGES MORE EFFECTIVEBY WEATHER-DEPENDENT FRAMING

Felix Weißmüller

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.712-718