KOREASCHOLAR

COMMUNICATING LUXURY THROUGH CSR INITIATIVES: THE INFLUENCE OF BRAND HYPOCRISY, CONSUMER SKEPTICISM AND BRAND TRUST

Isaac Cheah, Anwar Sadat, Min Teah, Hyo Jin Eom

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.50-56

THE MODERATION EFFECT OF AD SKEPTICISM ON PERCEIVED VALUES OF MOBILE ADVERTISING

Fang Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1328-1330