KOREASCHOLAR

SELFIE CAMPAIGNS AS ADVERTISING STRATEGY: MENTAL IMAGERY AS DRIVER OF PARTICIPATION

Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner, Alexander Girschick

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.440

STUDY ON TYPE OF SUCCESSFUL ADVERTISING PUBLIC-RELATIONS CAMPAIGN STRATEGY IN 4TH INDUSTRY INNOVATION

Jeiyoung Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1093-1094

CUSTOMER VALUE ANTICIPATION, PRODUCT INNOVATIVENESS, AND CUSTOMER LIFETIME VALUE: THE MODERATING ROLE OF ADVERTISING STRATEGY

Hao Zhang, Xiaoning Liang, Xiao Yu Zhao, Zhong Peng Cao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.666-677