KOREASCHOLAR

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

CHALLENGES THAT SENIORS FACE DEALING WITH SERVICE INNOVATION IN VACATION RENTAL INDUSTRY : CASE OF SENIOR USERS OF AIRBNB

Majdouline Mhalla, Ummy Fadhilah

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.909-911

THE SPATIALLY VARYING EFFECT OF PRODUCT ATTRIBUTES ON PEER-TO-PEER HOMESHARING PERFORMANCE: A CASE STUDY OF MIAMI AIRBNB LISTINGS

Seongsoo Jang, Jinwon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.584-586

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

A PERCEIVED SERVICE QUALITY MODEL IN SHARING ECONOMY: THE CASE OF AIRBNB

Murat Acar, Aysegul Toker

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1179-1185

CREATING CONSUMER VALUES IN AIRBNB: TESTING THE EFFECTS OF THE UNDERLYING VALUE DIMENSIONS

Kevin Kam Fung So, Haemoon Oh, Somang Min

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.722