KOREASCHOLAR

ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS

Athena Wei Chee Chong, Tiong Ying Ying, Isaac Cheah, Yap Ching Seng, Joseph Sia Kee Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.217

TO HAVE IS TO BE! BANDWAGON EFFECT, CONSUMER ETHNOCENTRISM AND INTENTIONS TO BUY FOREIGN LUXURY PRODUCTS ONLINE. A SURVEY OF CHINESE CONSUMERS

Giada Mainolfi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.623

SOCIAL MEDIA AND LUXURY PRODUCT PURCHASE: DEVELOPING AN EFFECTIVE STRATEGY TO REDUCE THE CONSUMPTION OF IVORY PRODUCTS IN CHINA

Ge Xiao, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.298

RELIGIOSITY AND DISPOSAL OF LUXURY PRODUCTS: PSYCHOLOGICAL INFLUENCERS AND RECOMMENDATIONS FOR PROMOTING SUSTAINABLE DISPOSAL ON SOCIAL MEDIA

Elizabeth Minton, Stephanie Geiger-Oneto

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.16

HOW TO OFFER LUXURY PRODUCTS ON THE INTERNET: THE INFLUENCE OF ONLINE ASSORTMENT DECISIONS AND ONLINE PURCHASE OPTIONS ON BRAND EQUITY

Carmen-Maria Albrecht, Pietro Häger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.173-174