KOREASCHOLAR

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.973-978

ASSESSING THE EXPLICIT AND IMPLICIT EFFECT OF ATHLETE SPONSORSHIP ON ATTITUDINAL ASSOCIATIONS TOWARD A SPONSOR BRAND

Steffen Schmidt, Matthias Limbach, Sascha Langner, Philipp Reiter

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1735

THE LUXURY DIMENSIONS IN THE AREA OF SOCIAL MEDIA:AN EXPLORATION OF LUXURY BRANDS ASSOCIATIONS

Gaetano Aiello, Raffaele Donvito, Valentina Mazzoli, Laura Grazzini

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.398-403