KOREASCHOLAR

OPINIONS FOR YOU, NOT FOR ME: SELF-OTHER ASYMMETRY IN PERSUASIVENESS OF SUBJECTIVE VS. OBJECTIVE REVIEWS

Nahid Ibrahim, Dionysius Ang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.792

ON THE EFFECT OF EMOTIONAL UNCERTAINTY ON PREDICTED UTILITY AND FORECASTING ERROR: THE UNCERTAINTY-PREDICTION ASYMMETRY (UPA) HYPOTHESIS

Athanasios Polyportis, Flora Kokkinaki

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.857-861

WHO ARE THE SUSTAINABLE FASHION CONSUMERS? ASYMMETRIC MODELING OF SUSTAINABLE AND NON-SUSTAINABLE FASHION CONSUMERS: A CROSS CULTURAL STUDY BETWEEN KOREA AND CHINA

Hyun Min Kong, Arch G. Woodside, Eunju Ko

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1592

HEDONIC ASYMMETRY IN EMOTIONAL RESPONSES TO WINE PDO RIOJA: EFFECTS ON SATISFACTION AND EXPRESSED BUYING INTENTIONS

Agustín V. Ruiz Vega, Consuelo Riaño Gil

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1750-1756

SUPPLIER-RETAILER POWER ASYMMETRY; AN AUSTRALIAN PERSPECTIVE

Catherine Sutton-Brady, Patty Kamvounias, Tom Taylor

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1367